What is really happening with ChatGPT, Google, and Claude, and what you should do about it?
Let me be honest with you.
Most articles about AI these days are either trying to sell you something or making up information.
They talk about “ChatGPT algorithms” that don’t exist. They promise secrets that aren’t real.
Here are just five things you actually need to know.
1.ChatGPT Is About to Start Showing Ads
OpenAI has recently announced they’re testing ads in ChatGPT.
Soon, when you ask ChatGPT a question, you might see an ad at the bottom of the answer.
Think about that for a moment.
The same way Google created a whole new marketing channel with search ads back in 2000, ChatGPT is about to do something similar with conversational AI.
The ads will only appear to free users in the U.S. for now.They’ll be clearly labeled, and OpenAI says they won’t affect how ChatGPT answers your questions. Your conversations remain private.
Here’s why you should care.
Remember when Instagram added ads? Or when YouTube started monetizing? The marketers who got involved early learned how to use the platform and stayed ahead for years.
That’s what’s happening right now with ChatGPT.
A new advertising channel is being developed. You’re witnessing it in real time.
What to do?
Keep an eye on this rollout.
Start thinking about how your brand would fit into a conversation. Don’t just wait for ads, focus on getting ChatGPT to mention your brand naturally in answers.
2.Apple Just Chose Google Over Everyone Else
On January 13th, Apple made a big announcement.
They’re partnering with Google to power their AI. Not OpenAI. Not their own system. Google.
That means Siri on every iPhone, iPad, Mac, and Apple Watch will soon run on Google’s Gemini technology.
Let that sink in.
Apple has over 2 billion devices worldwide. Billions of people use Siri. They all just became part of Google’s AI ecosystem.
If you’ve been ignoring Google’s AI and only focusing on ChatGPT, you just missed a major change.
Google didn’t just win a contract. They won distribution to half the world.
What to do?
Stop thinking of this as “ChatGPT versus everyone else.” Start optimizing your content for Google’s ecosystem including YouTube, Search, and Gemini. Test how your brand appears when people ask Gemini questions.
3.Both ChatGPT and Claude Launched Health Features
In the same week, both ChatGPT and Claude announced major health features.
ChatGPT Health lets you connect your Apple Health, fitness apps, and even medical records.
Over 230 million people already ask ChatGPT health questions every week. These conversations are private and don’t train the AI.
Claude for Healthcare is more focused on doctors and healthcare workers.
It connects to medical databases and research, helping with paperwork and documentation.
Here’s why this is huge: Health and wellness is one of the biggest content categories on the internet.
Think about how often people search for symptoms, diet advice, or workout tips.
Now AI platforms are creating dedicated, trusted spaces for health content.
If you create any health or wellness content, fitness, nutrition, mental health or medical information, you need to pay attention.
What to do?
Check your health related content.
Is it accurate? Well sourced? Add credentials if you have them. Create content that answers real health questions people ask. Make sure your facts are accurate and reliable.
AI is becoming the first place people go for health questions.
The brands that establish credibility now will own this space.
4.Video Isn’t Optional Anymore
All three major AI platforms have made big updates related to images, video, and visual content.
ChatGPT now creates images faster and handles presentations better.
Google Gemini now shows videos in responses and has launched on Google TV with a full visual interface. Claude now analyzes fitness data and creates charts and visualizations.
According to BrightEdge, YouTube citations in AI responses increased by 121% for shopping-related content.
If you sell products and you’re not on YouTube, you’re basically invisible to AI.
Why did this happen?
People prefer watching videos over reading. AI knows this. So when someone asks a question, AI systems are starting to include video answers because that’s what people actually want.
What to do?
Stop treating video as “bonus content.”
It is now core content.
Start simple.
Take your best blog post and record yourself explaining it. It doesn’t need to be fancy. Put it on YouTube with a good title and description. Add chapters and a transcript. Repeat this with your top 10 pieces of content.
The truth is, your competitors who have video are getting cited by AI.
You’re not. Fix that.
5.AI Agents Are Actually Working Now
You know how everyone has been talking about AI agents for months?
The systems that can do tasks for you automatically? They’re actually starting to work.
The breakthrough is something called the Model Context Protocol.
Think of it like USB-C for AI. It lets different AI systems connect to your tools. OpenAI, Google, Anthropic, and Microsoft all adopted it.
AI can now connect to your actual work tools, your email, spreadsheets, social media accounts, databases and actually do things.
Real examples: AI can research topics, create outlines, write first drafts, and optimize for SEO.
It can schedule social media posts, monitor engagement, and flag important comments. It can handle common customer questions and escalate complex issues to humans.
Here’s the honest truth: AI agents still make mistakes.
Don’t use them for anything where errors are expensive.
But for research, first drafts, data analysis, and scheduling?
They already work.
What to do?
Pick three boring, repetitive tasks you do every week.
Ask yourself: Could AI handle this? Then test it. Start with one task. See if AI can do it 80% as well as you can. If yes, automate it and move on to the next one.
